Xbox 360 Losing Big Money For Microsoft

Microsoft has reported a huge loss to equate to a revenue of $31.65 billion in this quarter whereas they have been making profit over consecutive quarters before hand. This is a loss of 3 percent, which makes quite a large difference to such a big company and product.
Microsoft still sold 1.7 million consoles last year which is an increase of 30 percent, which is impressive for any product.
With every Xbox 360 owner having on average 8.3 Xbox 360 games and 3.9 accessories this is an improvement from 2008 with sales of 7.5 games and 3.6 accessories per person.
During the call, chief accounting officer Frank Brod also updated investors on the company's Xbox business. For the fiscal year-to-date (since July 1, 2008), Brod said Microsoft had sold 10 million Xbox 360s worldwide, 15 percent more than it managed over its entire previous fiscal year.